REIMAGINE MIDDLE BRANCH
CLIENT South Baltimore Gateway Partnership
DURATION March 2020-June 2022
LOCATION Baltimore, Maryland
SECTOR Parks & Open Space
CHALLENGE
Reimagine Middle Branch is a community-driven initiative to reconnect South Baltimore neighborhoods to the 11+ miles of shoreline along the Patapsco River. The project is a collection of ongoing and future projects, actions and engagements tied to local events.
The City of Baltimore, in collaboration with South Baltimore Gateway Partnership and the Parks and People Foundation, hired a team of consultants to develop a Framework Plan to re-envision the waterfront in collaboration with the local community. The project includes local firms with strong ties to the communities near the middle Branch, commitment to inclusive community engagement, and experience with Baltimore City.
Assedo Consulting led the engagement, marketing, and communications efforts for the project.
ASSEDO’S IMPACT
Assedo Consulting played a critical role in advancing the Reimagine Middle Branch project by driving inclusive and impactful community engagement strategies. Through targeted outreach and education efforts, Assedo connected with residents, community groups, and Spanish-speaking audiences to build trust and raise awareness about the project’s long-term vision. The team coordinated with elected officials, developed bilingual materials, and implemented a robust social media strategy to keep stakeholders informed and involved. Assedo’s virtual engagement tools and creative branding approaches helped broaden participation, while their review of environmental documents ensured clarity and transparency. Together, these services supported a more equitable and community-centered approach to waterfront planning and restoration.
PROJECT HIGHLIGHTS
Led stakeholder advisory committees
Managed large scale event planning efforts
Coordinated with local community leadersDeveloped educational collateral materials
Facilitated community and stakeholder meetings
Prepared and administered survey instrument